Four Years of One Wednesday
Four years ago, my cofounder Joni and I launched One Wednesday. Our goal was to create quality pieces to elevate everyday moments. While we’ve both had many things happen in the last four year (some good, some incredibly hard), one thing that has remained the same is the gratitude we have for every single member of the One Wednesday community. Seeing how our products elevate your everyday moments is why we started this company, and I believe, why we have been able to keep going and growing.
We are saying thank you this holiday season by giving you 20% off site-wide. For a small business, this is a big discount but we couldn’t be happier to extend our sincere appreciation for every single person who has ever liked one of our posts, subscribed to our email newsletter, attended one of our events, gifted one of our products or shopped OW for yourself. It is because of you that we are able to show up everyday and do what we love.
Without further adieu, my top five picks from the sale:
1) Kids Waffle Knit Robe - I truly believe this is the best gift for a kid. It may seem fancy but kids love it. I often gift it to my friends’ kids and will get photo after photo of them wearing it morning and night. Our waffle knit is incredibly absorbent so it’s a perfect post bath option (especially for kids who can’t stand still for more than 3 seconds to dry off). My kids regularly ask me to wrap them in it. It comes in six colors, but I’m partial to the Sand right now.
2) Hideaway Candle - this is my favorite scent for the early holidays. Thanksgiving is my favorite time of the year and this candle has the perfect blend of muskiness and sandalwood - two of the best scents in my opinion. This is from our first release - The Getaway Collection - which was inspired to evoke the feeling of the Canadian places the candles were named after. Hideaway is the exact scent you want when you're heading over to your bestie's place for Friendsgiving. The cider is on and the red wine is pouring. You'll never want to leave. Hideaway makes the perfect hostess gift.
3) Grey Leopard Throw - if you’ve been around for any amount of time now, you know that one of our core pillars as a brand is leaving the world a better place than we found it. We do this through sourcing products that are both sustainably and ethically produced, as well as giving back to a new charity partner each year. This year, a portion of proceeds from sales of our Grey Leopard Throw benefit Maternal Fetal Medicine which provides specialized clinical care for women experiencing a complicated or "high-risk" pregnancy. We are proud to say that over the last four years, we have donated almost $20K to causes close to our hearts.
4) Waffle Knit Robe - this has become our most popular product. The Waffle Knit Robe was born out of my desire to find a robe that wasn’t too heavy, yet still cozy, was absorbent after a shower, and that I could pack in my hospital bag to feel more put together, like I had a piece of home with me in a sterile setting. At the time, we couldn’t find anything on the market that checked all of our boxes in the colors that we desired, so we made it! It often sells out and we will be restocking throughout the sale (gotta love that supply chain!) so if you don’t see your size and color in stock, add your name to the waitlist and you will likely see it restocked before the sale ends on Nov 29. If you can’t wait, White is a classic and is available in almost all sizes. Size up for extra coziness and def get one for your bestie / mom / partner.
5) The Baseball Cap - it’s embarrassing how long it took us to perfect this piece which is the second of our apparel collection. We wanted a hat that was breathable, made from incredible organic material and produced ethically. Not to mention, we wanted the fit to be both perfect AND universal (not an easy task). But I have to say, we nailed it. I’ve worn this almost everyday since it arrived and that reminds me, I need to go order a few more.
I hope this helps you navigate this sale, but more importantly, I hope you realize that even by choosing to read this post, you are supporting our brand. So thank you.
xx
Sophie